I work with B2B SaaS founders who have early customers but no repeatable way to get more.
Who this is for
All cases anonymized. Details shared on request during our call.
Maintenance SaaS · B2B
A founder had no per-seat pricing. Everyone thought it was a strange choice. What nobody realized: his clients' subcontractors used the platform for free — and kept bringing it to their other clients. We mapped the mechanism and rebuilt the entire GTM around it.
11 new clients. ~€6K setup + €300/mo per client. 89% retention.
HealthTech · B2B2C
After 2 years trying B2C and corporate enterprise, the founder wasn't asking "who will pay me?" He was asking the wrong question. We reframed the model: the company isn't the customer, it's the distribution channel. One partnership = 30,000 potential users.
CAC recovered in under 30 days. NPS 8.6.
Restaurant SaaS · B2B
Three customer segments. One product. The metrics looked fine until we split them by segment — CAC was 4x higher for independents, churn was 3x higher. They weren't struggling with growth. They were subsidizing the wrong customers with profits from the right ones.
Revenue grew 66% year over year.
How it works
30 minutes. You tell me where you are and where you're stuck. I tell you honestly if I can help and how.
I analyze your ICP, positioning, messaging, and acquisition channels. I look for what's working and what's quietly costing you growth.
Not a deck full of theory. A concrete set of decisions and next moves — what to fix, in what order, and why.
I stay involved as long as you need — whether that's a few sessions or ongoing advisory.
"Most B2B SaaS founders don't have a growth problem. They have a clarity problem dressed up as one."
When you can't explain in one sentence why someone should choose you over everything else — your customers feel that, even if they can't articulate it. That's where we start.
About
I've worked directly with 17 B2B SaaS companies — from pre-revenue to €3M+ ARR — helping founders get clear on who they're selling to, why those customers should choose them, and how to build an acquisition system that doesn't depend on the founder doing everything.
I've been in the room when companies raised €2.4M, scaled from €1.8M to €3M ARR, and figured out that their pricing model was their best GTM strategy all along.
Areas of focus
Ready to talk?
Tell me where you're stuck. I'll tell you honestly if I can help — and what I'd focus on first.
Book a free call